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How to Submit Your Event to the BC Ale Trail

Submit events to the BC Ale Trail to add some entertainment to your business

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Written by Jordan Prete
Updated over 2 weeks ago

Step 1. Access the Submission Form

Step 2. Fill Out Event Details

  • Event Name: include your brewery name at the end for easy identification across the various listing sites. eg. Music trivia at Backcountry Brewing.

  • Description: Include full details including event address to help customers know where it’s happening.

  • Region: If you’re unsure which region your brewery belongs to, click on the “Regions” tab on the site to view the map and find your location.

Step 3. Upload a Hero Image

  • Use a 16:9 aspect ratio image for the best display (e.g., landscape stock photos).

Step 4. Enter Date and Time

  • Provide the start and end date/time of the event.

  • For recurring events (like weekly trivia or open mic nights), note that:

    • For the start and end date/time set the date and time for the first instance of the event only.

    • Next, select the frequency and in the Until field enter the last date of the event and the ending time of that event.

    • If there are any special instructions for the events such as multiple times in the same day or irregular occurrence (e.g. every Tuesday and Thursday) input the date of the first event as normal and include the schedule at the bottom of the event description.

    • You can later request removal or adjustments by emailing [email protected].

Step 5. Add Event Cost & Ticket Info

  • Event Cost - Input the number only without $. If there is no cost input 0.

  • If tickets are required, include the cost and a ticket URL for users to purchase.

Step 6. Specify Event Location

  • Search and select your brewery name from the list.

  • If it doesn’t appear, or the event is held elsewhere, contact [email protected] to have the new location added.

Step 7. Optional Contact Info

  • Provide an event-specific email, phone number, or website if customers need to reach out.

  • These fields are public and optional—leave them blank if not applicable.

Step 8. Push Notifications

  • To send a custom push notification, email [email protected] with:

  • The desired date/time

  • The message content

  • Note: A default push notification is automatically sent at 10 a.m. on the day of your event.

  • For recurring events, a notification will go out weekly at 10 a.m. on the event day.


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